Born from an avant-garde vision to give every woman in Saudi Arabia the freedom to explore the world’s finest intimate-wear, Perdu is a sanctuary to celebrate beauty and confidence in all their forms—diverse, individual, and unapologetically authentic.

That vision came to life on Jeddah’s prestigious Al-Tahlia Street, where a two-story flagship boutique became the largest stand-alone lingerie showroom in the Middle East, inviting women into a world of elegance they once had to seek abroad.

Our name tells its own story. Perdu—French for “lost”—speaks to those moments when you lose yourself in the sheer luxury of fine lingerie, when the perfect fit unveils quiet, unwavering confidence. It's this transformative feeling that inspires everything we do.

Whether you choose to immerse yourself in the ambiance of our Jeddah boutique or explore our new online haven, you'll discover a carefully curated collection of over thirty-eight of the world’s most esteemed European and international brands — each embodying impeccable craftsmanship, finest materials, and enduring style.

Allow yourself to be lost in Perdu, and in doing so, rediscover the inherent beauty and confidence that reside within you.